Burberry launches ‘ReBurberry Edit’ made from innovative materials
Burberry launches ‘ReBurberry Edit’ made from innovative materials
April 30, 2020
Press Release: Burberry
As part of its industry-leading product sustainability programs and building on a heritage of innovation, Burberry is launching a curated edit of 26 styles from the Spring/Summer 2020 collection, crafted from the latest sustainable materials used across the Burberry product range
The introduction of the ‘ReBurberry Edit’ coincides with the global roll out of dedicated sustainability labeling across all key-product categories. The labels will, for the first time, provide customers with an insight into the industry-leading environmental and social credentials of the Burberry program.
Underpinned by a truly holistic product-focused sustainability program, the new pistachio-coloured sustainability labels inform the customer how a product meets a range of externally assured stringent criteria. Called ‘positive attributes’, these include the amount of organic content or recycled natural fibers used in materials, delivery against carbon emissions standards at production facilities or social initiatives such as workers being paid the living wage or supported through well-being programs.
Two thirds of Burberry products currently bear more than one positive attribute, with a goal for all products by 2022. Each product in the ReBurberry Edit, along with others across menswear and womenswear RTW, softs and hard accessories bear the pistachio labels. The ReBurberry Edit features a range of eyewear crafted from pioneering bio-based acetate, and trench coats, parkas, capes and accessories created from ECONYL – a recycled nylon made from regenerated fishing nets, fabric scraps and industrial plastic. These parkas and capes are also made at facilities associated with energy and water reduction, textile recycling and chemical management programs, while a selection of bags are associated with the use of renewable energy. Additional outerwear pieces in the Edit are made using a new nylon that has been developed from renewable resources such as castor oil, and a polyester yarn made from recycled plastic bottles
“By inviting customers to learn more about the sustainable credentials of our products through our labelling programme, we are helping them to better understand our initiatives and the breadth of the ambition of our Responsibility Agenda,” commented Pam Batty, vice president, Corporate Responsibility, Burberry. “We strongly believe that driving positive change through all of our products at every stage of the value chain is crucial to building a more sustainable future for our whole industry.”
The process of integrating positive attributes into all of Burberry’s products means sustainable sourcing and design principles are embedded throughout the business, making it a shared priority for all Burberry product teams. Progress against Burberry’s Sustainability Agenda to 2022 is published in June of each year in the company’s Annual Report, with progress across the breadth of the strategy tracking strongly for 2019/2020.
The rescheduled Plastic Free World Conference & Expo 2020 will take place at Cologne Messe, Germany, on Monday 9 November and Tuesday 10 November. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com