Elopak launches Pure-Pak ‘Imagine’ sustainable carton

Elopak launches Pure-Pak ‘Imagine’ sustainable carton

June 18, 2020
Press Release: Elopak

Plastic Free World Conference & Expo 2020 sponsor Elopak has unveiled the Pure-Pak Imagine, which it suggests is its most environmentally friendly carton to date

The new carton is a modern version of the company’s original Pure-Pak carton, designed with an easy-open feature.

“Increasingly, we see that our Pure-Pak carton system is the natural solution to the global need to reduce the usage of plastic bottles,” enthused Elopak’s chief marketing officer Patrick Verhelst.

Beverage cartons already have the lowest CO2 footprint among liquid food packaging today. Using renewable, recyclable and sustainably sourced materials, Elopak provides innovative packaging solutions that offer a natural and convenient alternative to plastic bottles and fit with a low carbon circular economy.

“With the launch of Pure-Pak Imagine, Elopak is supporting the critical causes that represent the issues of our times – but the call to action is timeless,” Verhelst added.

Elopak’s strong focus on sustainability, alongside food safety and consumer convenience, has seen the company record a number of important environmental milestones in recent years. Carbon neutral since 2016, Elopak uses 100% renewable electricity and has reduced emissions by 70% over the past decade. With cartons manufactured from responsibly managed forests and FSC (FSC C081801) certified material, Elopak offers customers 100% renewable cartons that use wood-based renewable plastics, rather than relying on petroleum-based plastics.

“We wish to play our part in the global shift towards a low carbon circular economy and have therefore created the most environmentally friendly carton possible,” Verhelst said.

“The Pure-Pak Imagine carton has no plastic screw cap and is 100% forest based made with Natural Brown Board. The carton is fully renewable and carbon neutral, creating the perfect low carbon, circular economy approach.”

The rescheduled Plastic Free World Conference & Expo 2020 will take place at Cologne Messe, Germany, on Monday 9 November and Tuesday 10 November. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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