H&M’S Fall Fashion 2020 collection showcases the beauty of recycled materials
H&M’S Fall Fashion 2020 collection showcases the beauty of recycled materials
September 15, 2020
Press Release: H&M Group
The H&M Fall Fashion 2020 eight-piece collection features lace, jacquard and wool made from more sustainably sourced materials, reflecting H&M’s continuing commitment to a more sustainable fashion future
The collection is described as an exploration of the beauty and innovation behind recycled materials and is yet another step towards H&M’s goal to only use recycled and sustainably sourced materials by 2030. The collection launched in-stores and online on 10 September.
The new season is about finding power in timeless designs. The collection emphasizes this by blending vintage silhouettes with a fashion-forward modernity in dress lengths that range from mini to maxi and a full-length double-breasted coat. High necklines, lace inserts and mutton sleeves are reinterpreted for today, while lace, jacquard and wool are reimagined in innovative recycled fabrics. The whole collection is proudly built around more sustainably sourced materials – the recycled polyester, recycled nylon and recycled wool come from textile waste, plastic waste or a mix between them – giving new life to old PET bottles, old garments or textile off-cuts.
Today, 57% of the materials H&M group use to make clothes are organic, recycled or other sustainably sourced materials. In 2019, H&M used recycled polyester equivalent to nearly 537 million PET bottles.
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