Industry News

Aldi introduces plastic-free packaging for toothbrushes

by | Apr 18, 2024

A new eco-friendly initiative is taking place within the well-known supermarket, Aldi. This change consists of the company’s choice to switch their plastic packaging for a plastic-free version, when it comes to their every-day own-label toothbrushes. The toothbrushes that will be going through this packaging change are Aldi’s two-packs of Dentitex Soft and Whitening toothbrushes.

The company went ahead with this switch due to the multiple benefits that the company, consumers and the environment will gain from it. For example, removing the plastic and card packaging and replacing it with a simpler cardboard alternative, Aldi will be progressing towards its goal of annually removing around seventeen tonnes of plastic packaging. A benefit that will affect consumers, will be the new style of packaging no longer requiring separation in order recycled and therefore making it easier for customers to simply recycle the packet at home.

This eco-friendly initiative is one of multiple projects that Aldi has been involved in, with their portfolio also including a trial of double toilet rolls, which affected its own-label lines within selected stores. For this trial, the customers received more toilet rolls, whilst Aldi aimed to use less packaging material and also reduce the number of emissions being released during delivery. Furthermore, a partnership with Packamama focused on creating ‘flat’ wine bottles, which were manufactured entirely out of recycled PET. This effectively made the bottles lighter and made them easier to transport and store, consequently enabling more bottles to be transported in fewer trips. This led to a 30% reduction in the number of lorries on the road, evidently having a positive effect on the environment.

Plastics and packaging director at Aldi, Luke Emery, commented, “Reducing plastic is a huge priority for us at Aldi, and we know how important it is to our customers too. We are continuously looking for innovative ways to modify our packaging, and making this change to our toothbrushes is another step forward in our ongoing work to remove plastic where possible.”

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