Amcor and Cadbury Australia have signed an agreement, which states that Amcor will supply Cadbury Australia with an estimated 1,000 tons of post-consumer recycled (PCR) plastic wrap. This supply of material will allow Cadbury Australia to wrap their chocolate products in environmentally friendly material, and cut their virgin plastic usage by half.
Cadbury Australia, a subsidiary of Mondelez International, will receive enough PCR to meet their aim of halving their virgin plastic requirements for their core chocolate products, as Amcor’s supply of 1,000 tons, will be enough to wrap the company’s core chocolate product range.
This new agreement will be an increase from 2022, when Cadbury Australia sourced an estimated 30% of the required plastic from recycled materials. This 30% was intended for the company’s 160g to 185g Cadbury Dairy Milk family blocks packaging, which is manufactured in Australia. However, now this percentage will increase to 50%, as the recycled plastic is now being used in the chocolate blocks, bars and pieces packaging, which is also manufactured in Australia.
This percentage increase is an excellent step forwards for the company and the transition into manufacturing their packaging in this way, will begin in the first quarter of 2024. The transition will begin with changing the packaging materials for chocolate blocks alone, then once this proves successful, the company plans to expand the use of the new packaging design to the Crunchie, Twirl and Cherry Ripe. This expansion will continue, reaching the Roses and Favourites products as well.
The only downside of this transition is that the use of PCR in place of virgin plastic, will not reduce the use of dyes or adhesive which the packaging requires in order to remain effective.
Mondelēz International Australia, New Zealand and Japan president, Darren O’Brien, commented, “Reducing virgin plastic use and supporting a circular packaging economy is a focus for our business and this latest deal to purchase recycled plastic is another important step in our journey.”