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An International Award for packaging Design has been awarded to James Cropper for its Scotch whisky brand, Bruichladdich

by | Jun 12, 2024

James Cropper is a global leader as a business focused on the creation and use of advanced materials, luxury packaging and paper products. The company recently received an international award for the work it has done around Bruichladdich, the Islay single malt whisky brand.

It was at the FAB Awards that the accolade for ‘Packaging Design’ was presented to the paper maker, after the company manufactured the first of Bruichladdich’s Luxury Redefined range. This range consists of bottles with a fully sustainable outer wrap, which are now officially known as the first of its kind within the whisky industry.

The purpose of the FAB Awards is to highlights the best of the food and beverage industry and also to celebrate and draw out brands which are demonstrating outstanding creativity, along with innovation within the sector.

The coloured wrap, which earned James Cropper the award, was made through a collaboration with Thirst, the company’s global creative partner and it was intended for The Bruichladdich Eighteen and The Bruichladdich Thirty bottles. This modern design marks these bottles as not only better for the environment, but they also create a clear statement of conscious modern luxury.

The wrap is cleverly manufactured out of fully recyclable paper pulp and it is moulded to the specific shape of the Bruichladdich optimised, proprietary glass bottle. This provides the bottle with a professional and sophisticated design and it also means that the packaging is 100% recyclable. Furthermore, the company designed the wrap to be specialised and tailored in colour and shape, with the ability to include unique emboss and deboss features. Alongside this, the brand also includes a branded, oversized custom flap feature. All of this innovative packaging is created with 100% fresh fibre and this means that the wrap is much lighter than previous packaging solutions. Although the reduced weight has not impacted on other features of the bottle, as the company have been able to make the wrap lighter, whilst ensuring that the packaging remains strong and integral. The packaging’s adaptations and its innovative design, have lead to the creation of a bottle which is both aesthetically pleasing and better for the industry, especially in the way that it reduces the carbon emissions that Bruichladdich may produce.

This packaging award follows a previous award which the papermaker recently received, which was the Confederation of Paper Industries (CPI) Sustainable Innovation Award. This was given to the company after their work with Bruichladdich.

James Cropper Paper Products member, Richard Bracewell, commented, “This award celebrates our commitment to innovation and sustainability, marking a significant milestone in the whisky packaging industry. By creating the first fully sustainable outer wrap for Bruichladdich’s exquisite single malt Scotch whisky, we’ve set a new standard for contemporary luxury. This achievement reaffirms our dedication to developing advanced materials that not only meet but exceed the expectations of conscious consumers. We are proud to lead the way in sustainable packaging solutions and look forward to continuing our work in transforming the drinks industry among others.”

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