Industry News

Aptar Beauty Launches: Colour code PCR, The First-to-Market Fragrance Pump with Recycled Resin

by | Jun 6, 2024

Global leader in dispensing systems Aptar Beauty has released a new plastic fragrance pump made with post-consumer recycled resin. Color Code PCR is the first pump on the market to include up to 67%* of mechanical PCR Plus material without compromising on customization options and aesthetics.

A SUSTAINABLE PUMP

By integrating 67%* of mechanical PCR Plus content during manufacturing, Aptar reduces the product CO2 emissions by up to -39% versus the version using conventional resin. This number has been verified by a comprehensive Life Cycle Analysis (LCA) of the raw materials using Aptar’s internal Eco Design tool**. By choosing Color Code PCR over a conventional plastic equivalent, brands can reduce their Scope 3 carbon emissions, while benefiting from a ready-to-use PCR content claim. Depending on the region, using this pump may also help brands avoid some extra plastic packaging tax.

The use of recycled material for Color Code PCR underscores Aptar Beauty’s strong commitment to circularity. As a proud member of the Ellen MacArthur Foundation’s Circular Economy 100 (CE100) Network, the world’s leading circular economy network, Aptar has signed the New Plastics Economy Global Commitment to address plastic waste and determine new ways to design out waste and keep products and materials in use.

At the end of its life, the Color Code PCR fragrance pump can be recycled together with the bottle in the glass waste stream.

A CREATIVE AND CHIC DESIGN

The made-in-Italy, snap-on pump dispenses a 80mcl dose per stroke. Color Code PCR is fully customizable to achieve on-brand designs thanks to the versatility of plastic, allowing for a wide variety of colors in a glossy finish.

“Color Code PCR is a stylish step towards sustainability: it is our very first plastic fragrance pump integrating PCR. This pump not only adds a touch of color and differentiation to fragrance launches but can also help brands achieve their sustainability goals by committing to packaging circularity,” Giuseppe Barletta, Regional Platform Manager EMEA for Fragrance Lifestyle, Aptar Beauty.

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