Industry News

Berry Global has created a cosmetic bottle out of 100% recycled content

by | Jun 20, 2024

A new rectangular bottle, which is made up of 100% recycled HDPE, has been created by Berry Global. This innovative new product is suitable for beauty, home and personal care applications.

This bottle has been named the Domino bottles and it has been designed to be customisable on all four sides. This feature has been included so that the bottle will have a high-impact shelf presence. Berry Global chose to design the bottle in a way that means the side panels have the ability to be customised with designs such as distinctive, textured embossing or debossing, which will ultimately hep the company to create a tactile and aesthetic experience for the consumers, whilst also reducing plastic waste.

The designers of this bottle, Berry Agile Solutions, have a dedication to working with rapid sample delivery, low-cost customisation options and finally, low minimum order quantities. This means that the excellent design of this new bottle, makes the bottle part of Bery’s B Circular Range of products, as it was designed with the intention that it would play a part in working towards a circular economy. At the moment, this innovative bottle is being manufactured at Berry’s Beccles site, which is located in the UK.

The US-based packaging manufacturer, stated that, ‘the 250 ml bottle is also fully recyclable provided the ‘appropriate collection schemes exist’. Its neck is suitable for a variety of caps and closures and its rectangular bottle shape allows for more efficient stacking, minimising wasted space on shelf and during transportation and storage.’

Sales and marketing director at Berry Agile Solutions, Joe Horton, commented, “In a retail environment where consumers are influenced by how brands are presented on-shelf, impactful packaging and graphic design is critical. We want companies to be able to easily create eye-catching designs in line with their own brand objectives. Domino helps brands quickly respond to current consumer trends and create the ‘Wow’ factor at lower cost.”

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