Chalk Stream is an Oxfordshire-based company, located in Chalgrove, South Oxfordshire, and they have decided to redesign their products with the intention of removing plastics from their customers’ daily washing routines.
This decision was made after finding that the UK’s personal care industry produces over three billion bottles annually. As this amount of plastic bottles would be enough to fill Wembley stadium, to its arch, Chalk Stream decided that something had to be done about this, therefore they chose to become an environmentally conscious brand and become plastic-free. With the aim of removing plastic from customers’ washing routines, the company was motivated and inspired to develop natural, quality products.
The pioneering company specialises in eco-friendly hand, skin and hair care products which are now manufactured out of hand-picked botanicals, essential oils and watercress from English chalk streams. Choosing these ingredients for their products shows the companies active effort to be better and more sustainable for the environment, through reducing the amount of plastic waste their products produce, whilst also providing high quality products for their customers. This aim to be better for both is clearly portrayed in their upgraded and improved products which are a well-crafted mix of luxury and eco-consciousness.
To drive the company’s commitment to being plastic free and environmentally friendly further, these products are manufactured in a small facility which produces them in batches and uses 100% renewable energy to do this. Every ingredient which goes into the manufacturing process is organic, natural, vegan and harvested with the use of sustainable methods. These ingredients are also always sourced from fairtrade known and trusted suppliers.
This product and process is already incredibly environmentally friendly and beneficial, however the company keeps the customers in mind, further than simply making a satisfactory product which meets their standards. When a customer makes their first order, along with the self-care product, the company also sends the first-time customer a reusable glass bottle and food-safe compostable pouch. This bottle is reusable and eliminates plastic waste entirely, whilst the pouch will be broken down within 32 weeks or under once in the compost heap. The bottles are easily refillable and the pouches can be easily disposed of in the customers’ back garden or home compost or in a brown waste bin. This ensures that the rate of reduced plastic and increased recycling will accelerate as the company makes it as easy as possible for customers to reduce plastic waste in their own homes, whilst the company makes their products plastic-free and environmentally friendly.
Founder of Chalk Stream, Will Dymott, commented, “Unlike other ‘eco’ offerings we wanted to concentrate on a quality premium product, that stands up against or surpasses other premium brands, and not overly rely on our eco credentials, However the ecological benefits are real. With no greenwashing.”