Industry News

Dow and LVMH Collaborate to Improve Beauty Packaging Sustainability

by | Jan 26, 2023

Made from sustainably recycled bio-based and plastic waste sources, Dow‘s SURLYN™ ionomers are being used in the production of plastics. Used cooking oil and other waste by-products and residues are expected to be incorporated in order to limit overconsumption of land resources and competition with the food chain.

SURLYN™ ionomers will be employed in the manufacture of perfume caps and cosmetic cream jars for the entire year. Dow has promised that the materials will ensure the continuation of premium aesthetics in the design of the packaging, while contributing to a reduction in the carbon footprint of LVMH, reported Packaging Europe.

“At LVMH, with our Life 360 program, we made the decision that our packaging will contain zero plastic from virgin fossil resources in a near future,” said Claude Martinez, executive president and managing director of LVMH Beauty. “Collaborating with Dow in developing sustainable SURLYN™ is key as this material is used in some of our iconic perfumes, starting with Guerlain La Petite Robe Noire. It is helping LVMH achieve our sustainability targets without any compromise on quality.” 

Achieving a circular economy necessitates all the members of the value chain to set challenging targets and oppose the status quo said Karen S. Carter, president of Packaging & Specialty Plastics at Dow. “Dow looks forward to supporting the sustainability journey of a leading global luxury brand.”

Dow expects that this collaboration will go towards their goal of commercializing 3 million tons of circular and renewable solutions annually.

LVMH Group previously formed a pact with Avantium to guarantee a fixed amount of plant-based PEF to be utilized in the packaging of their perfumes, including those of Parfums Christian Dior, Givenchy Parfums, and Guerlain.

A different long-term agreement between Holmen Iggesund and Yangi is meant to substitute the rigid plastics utilized in the beauty and cosmetics industry for refillable containers, inserts, and testers with renewable and bio-based alternatives.

Furthermore, Dow collaborated with WM to trial the roadside recycling of difficult-to-recycle plastic films in Hickory Hills, Illinois.

*This article has been corrected to include the accurate name of Dow’s product SURLYN™ and the title has been updated as Dow does not produce bio-based plastics but SURLYN™, made from Bio-based and circular plastics

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