Industry News

Graphic Packaging International and Morrisons collaborate to create sustainable meat packaging

by | May 22, 2024

Morrisons and Graphic Packaging International (Graphic Packaging) have decided to work together to develop a solution for sustainable meat packaging, through the use of Next-Generation Tray Technology.

Graphic Packaging is a well-known global leader within the field of sustainable consumer packaging. Morrisons is a UK supermarket giant and together the companies plan to manufacture a photographic print pressed board tray for its private label portfolio. This will be a first-to-market occurrence and the companies are hoping that this development will significantly improve, or even revolutionise the packaging industry.

There will be four recyclable cartonboard tray solutions produced and one of these will be provided to the retailer. The specific tray solution will be dedicated to Morrison’s premium, core and entry-level steak lines. This decision has been made with the aim of reducing two-hundred and fifty tonnes of plastic every year from the company’s supply chain. Not only will the tray have a positive impact on the environment, but the advanced photo-quality print technology on the face of the tray, will also create an opportunity for retailers to showcase their branding in a unique and creative way.

Graphic Packaging has designed these trays well, so that the pressed board vacuum skin (VSP) trays are ideal and suitable for a variety of fresh food applications. These include deli meats, fish, cheese and other kinds of food. This packaging is cleverly designed to suit two different ranges, the core range will have packaging that is created out of unbleached cartonboard, which has the effect of making the packaging look crafted. On the other hand, the entry-level ‘Savers’ range has been created with bleached cartonboard. These separate designs show the clear differentiation between the ranges. The final stage of manufacturing either of these trays, is that they are vacuum sealed and through being vacuum sealed, they offer the equivalent shelf life of plastic. Moreover, an extra benefit of the manufacturing process for these trays, is that the creation process runs on packer Morrisons Manufacturing’s existing equipment and this system does not require any investment.

New business sales director, trays & cups at Graphic Packaging, Lauren Hutchinson, commented, “We are delighted for the Morrisons team. Thanks to their passion, collaborative spirit, and commitment, the adoption of our latest tray innovation allows them to not only further their progress toward their plastic reduction goals but also take advantage of the unique branding opportunities presented by our new print technology. This commercialisation is the result of close collaboration between the Morrisons team and three of our sites – Winsford in the UK, and Lund and Tibro in Sweden. We combined the strength of our global network with a clear focus on local customer service to deliver tailored innovations that delivered packaging excellence to Morrisons and their consumers.”

Procurement manager at Morrisons, Dan Barnes, mentioned, “We know British shoppers look for packaging that helps them reduce their plastic consumption while also providing quality and value in their purchases, and we’re committed to delivering on these priorities. Our partnership with Graphic Packaging is a great one, as we worked towards our shared goal of delivering innovative, easily recyclable, cartonboard packaging that meets the needs of our consumers.”

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