Industry News

Greatview Partners with INEOS and UPM Biofuels to Drive the Circular Economy

by | Jun 16, 2022

Greatview, an aseptic packaging company headquartered in Beijing, China, in collaboration with the global chemical company INEOS and the Finnish UPM Biofuels, has launched a new, sustainable packaging solution with a high percentage of renewably-sourced content called Greatview Planet (revelead June 7).

Made primarily from FSC-certified paperboard, Greatview’s aseptic packaging material has sustainability at its heart by using natural feedstock from sustainably-managed forests and other controlled sources. To protect the product inside, the cartons are laminated with polymers.

With Greatview Planet, Greatview increases the share of renewable content linked to the forest by using bio-attributed, mass-balanced polymers made from tall oil based bio-naphtha, fully certified to the globally recognised RSB (Roundtable on Sustainable Biomaterials) Standard. Tall oil is a residue of the pulping process and originates from forests.

Victor Lee, International Director of Greatview said: “At Greatview we see sustainability as an integral part of our business model and our commitment to develop long term value for our customers, retailers and consumers. We have invested substantial efforts into finding our way to drive the circular economy. Greatview Planet is an important milestone that we are proud of. It saves fossil resources and helps to decarbonise the value chain.”

Juha Rainio, Sales and Marketing Director, UPM Biofuels explains: “We are committed to replacing fossil-based feedstocks with renewable alternatives. An excellent example of this is our UPM BioVerno naphtha, produced from tall oil – a sustainable residue of wood pulp processing – in our unique Lappeenranta Biorefinery in Finland. Our purpose is to create future beyond fossils which we can now make happen together with the RSB, INEOS and Greatview.”

Rob Ingram, CEO INEOS Olefins & Polymers Europe said: “The new INEOS product that Greatview uses, is made from UPM’s bio-naphtha, converted into a 100% bio-attributed polymer using 100% renewable wind power. This new polymer gives Greatview a competitive edge based on a certified sustainable product range. Innovation across our business continues to drive the sustainability of our products and production processes. We are working together with our customers and upstream partners to make the circular economy a reality.”

At the Greatview factory in Halle, Germany the new bio-attributed polymer is used for laminating the paper board and producing the aseptic carton pack. The whole value chain for the bio-attributed polymer as well as Greatview’s production facility in Halle are certified to the RSB Sustainability Standard (RSB Global). To ensure low environmental impact manufacturing, the Halle factory runs with 100% green electricity.

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