Industry News

Iceland Foods and Paptic create innovative carrier bag through partnership

by | May 22, 2024

A new partnership has been created between Iceland Foods and Paptic and this partnership has been focusing on creating an innovative carrier bag which is manufactured out of wood fibres. Once this carrier bag is ready to be sold, it will be made available in all Iceland and Food Warehouse stores located throughout the UK.

Iceland Foods is well-known as a leading grocery and frozen food retailers within the UK and this brand of shops has won multiple awards for its online shopping service, whilst it also represents a large share of the UK grocery market. It was in 2021 that Iceland became the world’s first food retailer to join the Climate Pledge and they committed to being Net Zero carbon by 2040. This commitment aligns with the company’s goals to be prioritising the interests of their customers, as well as their communities and finally, the environment.

Paptic Ltd was established in 2015 and has become a high-growth company, whose headquarters are in Espoo, in Finland. The company has worked hard to develop Paptic®, which are fibre-based and recyclable materials that have been specifically designed to replace plastic films and a variety of conventional materials, which are normally found in flexible packaging. This material has been available for purchase since 2018 and currently the company employs forty-seven professionals and they deliver their material to more than fifty countries.

The new development from this partnership is a strong, lightweight, reusable and moisture-resistant carrier bag, which is manufactured out of Paptic® material. The bag is manufactured out of wood-fibres which were sourced from sustainably managed forests and furthermore, once the bag has been reused multiple times and has reached the end of its life, it can then be recycled along with paper and cardboard.

This bag is an excellent development and the choice to use Paptic® for the material is a forward-thinking decision as well, because the material is moisture-resistant, reusable and recyclable, plus it uses 40% less raw materials in comparison to other paper alternatives. The bag is specifically designed to carry heavy, wet and frozen goods, even over longer journeys. Furthermore, the bag’s ability to be folded so easily and the instructions on the bag, which guide users to do this, whilst also remaining functional throughout multiple uses, highlights that it is deliberately designed to be reused.

The brilliant step forward shows the companies’ combined commitment to helping brands and retailers reduce how much they rely on plastic, especially for packaging and it helps these companies to use more raw material resources. This ultimately reduces the amount of plastic waste being produced by the retail sector, whilst it simultaneously helps businesses to safeguard the world’s natural habitats and biodiversity.

Senior Packaging Technologist at Iceland Foods, Mark Armstrong, commented, “We will introduce this new bag in all our stores across the UK, including the Food Warehouse, over the coming months.” he continued, “We continuously look for ways to improve our offering for our customers and to meet our ambitious sustainability goals. Therefore, after an extensive period of piloting this bag in stores across the country we have moved to switch to offering paper bags by Paptic® as the best choice for our customers and the environment.”

Business Segment Director at Paptic®, Jukka Rovamaa, added, “We are thrilled about this major development and our close cooperation with Iceland Foods. This step confirms that our material is well designed for this purpose and provides superior benefits – combining functional, cost, and sustainability performance – versus conventional materials. We believe that this will help Iceland Foods further reduce the use of plastic carrier bags overall and strengthen its brand position as a leader in innovation and sustainability. By choosing Paptic®, Iceland Foods opts for a carrier bag solution that makes sense today- and in the future.”

Pin It on Pinterest