Industry News

Innovia has launched a new kind of PO Shrink film

by | Feb 22, 2024

Innovia Films is a leading material science pioneer, who is a company that focuses on manufacturing polyolefin film materials. These materials are used for making labels and packaging and the company recently announced that they have been able to grow and expand their product range, with new floatable polyolefin shrink films.

This new film is well and innovatively developed, it is a low-density white film that is manufactured from polyolefin (WAPO). This material has the ability to maintain its floatability when it is printed. The opaque film provides the option for including light blocking properties within the packaging choice. These opaque films can be added to the shrink sleeves further down the line and these are useful to industries which produce products that are light sensitive. These items include things such as, dairy, food supplements, nutritional products and cosmetics. Innovia plans to manufacture this film in Poland, at their European site, located in Płock.

This new film  comes with multiple benefits including the ability to easily separate and remove the film from bottles, when it is used as a label on PET bottles or other plastic containers within the recycling process. It quickly and simply detaches from objects and packaging within the recycling process, during the sink/float process. This benefit provides a high yield of high-quality PET flakes which make-up the basis of food grade recycling. The film’s final benefit, is that it evidently supports the closed loop system which is present throughout the production facility and finally, the film itself contains an estimated 20% post-industrial recycled content.

Managing Director Innovia Europe, Simon Huber, commented, “We have seen a need in the market to create an opaque film that floats and can be combined with transparent PET bottles. Many light-sensitive products are packed in HDPE bottles that are not recycled back into food grade packaging – at least not at the moment. This innovation is a game changer and can enable dairy brands and other companies that have light-sensitive products to switch to a transparent PET bottle that can and will be recycled back into food grade packaging – closing the loop.“

Business Unit Director Labels EMEA, Lucija Kralj, added, “The new Packaging and Packaging Waste Directive (PPWR) that is being created by the EU will be a big driver of Design for Recycling. As all packaging will need to be recyclable by 2030 and certain recycled content targets will be mandatory, a transparent PET bottle with a floatable sleeve that automatically detached during sorting and recycling is the ideal solution. We have patented the film solution that will be manufactured in Poland but will be available globally.“

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