Bacardi has made an announcement that the company has started to remove the plastic safety valve from its bottles. This decision was made after the company agreed to reconsider their plastic usage for their bottles, in order to reduce the amount of plastic in their packaging, following their aim to be the most environmentally responsible company who produces alcohol.

The company’s decision to change their packaging was fueled by their series of sustainability goals which align with the United Nation’s Sustainable Development Goals. Bacardi are already a company who clearly have sustainability at the heart of their manufacturing process, with 100% of the sugarcane used in Bacardi Rum and all the herbs for Bombay Sapphire Gin being sourced from sustainable agriculture. The company also uses renewable wind and hydroelectric energy in the manufacturing process of most of their products, with Bacardi, Bombay and Martini being made from 100% renewable wind and hydroelectric energy. Furthermore, Bacardi has also been redesigning their bottles and packaging to be made of either fewer materials or recyclable or recycled materials. They are also very focused on reducing waste beyond the manufacturing process, leading to their creation of waste systems everywhere, plus they also have a strong drive towards lowering water consumption at every opportunity.

Through Bacardi’s continued commitment to using less plastic and being as environmentally friendly as possible, it is easy to see that they are serious about doing the right thing for the planet and it is clear that they will continue to do the right thing through their aim to have the plastic valve gone by 2025. Alongside this, the environmentally friendly brand has also shown that they care about the quality of their products and have assured customers that the taste will stay the same, portraying that they are fully prepared to keep caring about their customer and consumer market experience as they move their packaging into a greener and more sustainable future.