Just Eat and Notpla develop world’s first seaweed-lined box for takeaway sector

Just Eat and Notpla develop world’s first seaweed-lined box for takeaway sector

March 3, 2020
Press Release: Just Eat

As part of its mission to tackle plastic pollution across the takeaway sector, Just Eat has teamed up with Notpla to launch what it claims is the world’s first seaweed-lined box for the takeaway sector. The box itself is fully recyclable and can decompose in four weeks in a home compost

It is estimated that 500 million plastic takeaway boxes are used across the UK takeaway industry each year, and even if these plastic boxes get re-used multiple times, they often end up in landfill.

Just Eat is now testing Notpla’s new seaweed-lined box with three restaurant partners in London, which will stop about 3,600 plastic boxes from entering the waste stream.

The London trial will assess the feasibility of rolling-out the box more broadly to Just Eat’s restaurant partners across the UK followed by other Just Eat markets.

Lined with seaweed, the cardboard container is made from tree and grass pulp with no synthetic additives. It has been designed to be water-resistant and greaseproof, so customers can still enjoy their takeaway without the plastic waste.

This project builds on the success of Just Eat and Notpla’s existing partnership, which has been piloting the use of seaweed-based sauce sachets with a variety of restaurants. So far, the trials have stopped over 46,000 plastic sachets from entering customer homes, and they are now working with Hellmann’s to roll the sachets out even further.

“At Just Eat, we are committed to using our scale and influence to drive a more sustainable future for the food delivery industry,” said Andrew Kenny, Just Eat UK managing director. “From removing single-use plastics to pioneering the use of seaweed sauce sachets, we’ve already taken a number of positive steps to encourage more environmentally-friendly behavior among our restaurant partners.

“Over half a billion plastic boxes are used across the takeaway industry every year and we know that eventually, they end up in landfill,” Kenny continued. “This is why we’ve been working closely with Notpla to create an innovative alternative that is recyclable, home-compostable and which degrades in a matter of weeks. We’re delighted to bring this new takeaway box to trial and look forward to assessing the results with the aim to roll these boxes out across the UK and our other markets, so that customers across the globe can enjoy their favourite takeaways more sustainably.”

“Cardboard takeaway boxes either contain synthetic additives or are lined with plastic,” added Pierre Paslier, co-CEO of Notpla. “With this box, we are offering a real plastic-free, naturally biodegradable option for the takeaway market.”

“The takeaway food industry creates a mountain of waste and plastic pollution every year, so we welcome Just Eat’s efforts in trying to improve the situation,” enthused Friends of the Earth plastic campaigner, Tony Bosworth. “With hundreds of millions of takeaway meals ordered through delivery firms every year, the industry must make the development of sustainable, non-harmful packaging solutions a top priority. While waste reduction and the use of re-usables should be the ultimate goal, we hope this is a great step on that journey.”

Plastic Free World Conference & Expo 2020 will take place at Cologne Messe, Germany, on Tuesday 16 June and Wednesday 17 June. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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