Kephi paves the path toward a more sustainable fashion future
Kephi paves the path toward a more sustainable fashion future
December 8, 2020
Marcia González
The fashion industry, particularly ‘fast-fashion’, is wreaking havoc on our environment across every stage of the apparel value chain
From the manufacturing processes used to make garments and the waste they generate when discarded to the hazardous toxic dyes and microplastics affecting wildlife and water sources.
As the world becomes increasingly aware of these pressing issues, consumers are turning to brands with strong eco-credentials and practices that are kinder to the planet.
Kephi is a new sustainable fashion brand striving to make a difference. It promotes transparency, ethical sourcing and works tirelessly to minimize the environmental footprint. The label also ensures people making clothes have access to fair wages and a safe workplace.
Those who embrace this mindset will think twice before purchasing a garment that could take up to 200 years to biodegrade. Indeed, not many are aware that synthetic fibers, which also take hundreds of years to decompose, eventually break off and end up in the oceans as microplastic.
For this reason, Kephi’s pieces are eco-friendly, as they are made of ethically sourced, biodegradable natural fibers such as cotton and linen, which minimize environmental impact. This approach also reduces the microfibers and waste that usually ends up in landfills and oceans.
Another factor aggravating fashion-related waste is the ongoing need for novelty. Constant changes in trends motivate consumers to update their wardrobes with new designs regularly. While ‘fast fashion’ is cheaply manufactured and meant for short-term use, Kephi focuses on high-quality pieces that are made to last and will never go out of style. More conscious purchases mean less impact on the planet.
Plastic Free World Conference & Expo 2021 will be co-located with The Greener Manufacturing Show and will take place at Cologne Messe, Germany, on Wednesday 16 June and Thursday 17 June 2021. Registrations for this highly focused, solutions-driven event will open in early 2021. For sponsorship and exhibition opportunities, please email [email protected]