Metsä Board and Esbottle celebrate ecological paperboard flute cup concept

Metsä Board and Esbottle celebrate ecological paperboard flute cup concept

June 18, 2020
Press Release: Metsä Board

Plastic Free World Conference & Expo 2020 sponsor Metsä Board and the Finnish start-up company Esbottle have been jointly developing an ecological and appealing paperboard flute cup concept that meets the need to reduce the use of plastic

The newly designed paperboard cup is a stylish solution for celebration drinks, as well as lightweight and easy to transport and recycle. It can be personalized using traditional printing methods and special effects.

Esbottle, based in Espoo, develops innovative, responsible and high-quality solutions for the beverage and food industry. The innovative shape of the paperboard cup is the result of collaboration between Esbottle and Metsä Board’s packaging design team. The classic flute shaped design consists of two parts enabling the cup and base sections to be stored inside each other so they can be transported and recycled efficiently. “Together with Esbottle, we are now testing the concept and researching material options, while exploring the market interest and other potential uses. I think this innovative paperboard cup is an excellent example of combining paperboard potential, design and new technology in an ecological way,” commented Ilkka Harju, packaging services director of EMEA & APAC, Metsä Board.

The rescheduled Plastic Free World Conference & Expo 2020 will take place at Cologne Messe, Germany, on Monday 9 November and Tuesday 10 November. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email

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