New barrier solution from AR Packaging helps Bel Group to eliminate plastics

New barrier solution from AR Packaging helps Bel Group to eliminate plastics

August 25, 2020
Press Release: AR Packaging

In the quest to minimize the use of plastics and yet provide optimal product protection and performance, AR Packaging has developed Safeboard, a plastic-free packaging, which is now used by Bel Group for its Boursin cheese range

As part of the process to reduce its environmental impact, Bel Group was looking for a solution to remove the plastic coating on the cartonboard packaging used for its entire Boursin range of flavored cream cheeses.

After two years of research and testing in close collaboration with the customer, AR Packaging in Cholet, France, has developed the solution. The Safeboard packaging has made it possible for Bel to move away from the use of PE-coated cartonboard for its entire Boursin range (80g, 155g and 250g). The elimination of plastics in the new packaging is equivalent to a reduction of 35 tons of plastics per year.

“Bel Group has set a clear agenda for how to minimize our environmental impact,” commented Romain Dufrêne, who leads the Boursin packaging development and corporate purchasing team. “The reduction of plastics in the cartonboard packaging for Boursin is one important step towards achieving our target to have 100% recycle-ready packaging by 2025. We are very pleased to have accomplished this together with our AR Packaging team.”

The AR Packaging Safeboard solution offers possibilities for tailored barriers to moisture, grease and aroma. It can replace plastic-coated cartonboard and thereby enable re-pulpable and compostable packaging. The cartonboard is based on fibers from sustainably managed forests.

“I am proud to see this innovation in full commercial use on the market now,” said Olivier Moysan, general manager of AR Packaging France. “We have developed a unique process for applying the barrier in a cost-efficient way. Safeboard allows our customers to have a cartonboard packaging without a gram of PE, giving an optimized sustainable packaging with minimised additional costs.”

The rescheduled Plastic Free World Conference & Expo 2020 will now take place virtually – live and on-demand – on Monday 9 November and Tuesday 10 November. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email

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